Thrive by Spectrum Pediatrics works closely with families to identify the causes of challenging mealtime situations and provides evidence-based, individualized and manageable strategies to help children overcome their feeding challenges and become the little eaters they were meant to be.
We had to create an identity that was more corporate and minimal with a pinch of coolness but not childlike. Brand’s imagery had to represent “family” with family-centric approach making Thrive spaces natural, safe and comfortable
We were asked to design a logo that was applicable to Thrive’s audience and showcased quality time. Stationery and packaging materials had to be design as well in order to match the new style.
Thrive presented us with a business plan that stated its main goals, aims and visions. Additionally, it had some identity examples scribbled so we had to group things together and find a clearer image. We figured out brand’s focus key areas and developed potential identity concepts.
The first one, illustrated Thrive as a family adventure and included some scientific elements. The second concept focused on healthy eating habits, fun cutlery elements and happy vibes. The third logo showcased a family tree combined with a healthy fruit.
The first concept got chosen as the main one, as it presented scientific mountains, natural environments and triangles symbolized a family time together. It was a peaceful, innovative and modern look that needed some colours added.
Thrive wanted to have several colour options as their target was placed on kids. We introduced pink, green and yellow combinations that complimented each other and fit the brief. At the last step, we designed stationery materials that matched and fully completed Thrive’s identity.