Spectrum Pediatrics provides therapeutic services to children with various developmental delays, autism spectrum disorders and other special needs. They offer children the opportunity to learn and grow with customized treatment plans.
At Spectrum, children benefit from their unique multidisciplinary evaluations and treatment sessions, which combine the skills of therapists, as well as the needs of the individual child within a family oriented and individualized environment. Spectrum Pediatrics are evidence-based, enriching, fun and most importantly successful.
We had to create an eye-catchy brand identity that translated and showcased Spectrum’s aims and goals. It had to be colourful, applicable for children and look professional.
We were asked to define their branding experience, create a logo, and present potential colour schemes. In addition to this, design stationery and marketing materials that matched Spectrum’s style.
We started our work with Spectrum’s branding analysis. We were trying to solve a ridle of how to combine all mentioned aspects and come up with this identity that was professional but not too clinical, fun and colourful but not too childish.
Our first 3 concepts were a total miss. We introduced purple, baby blue, white and grey colour schemes that applied to boys and girls and still looked professional and modern. The concepts itself, varied from puzzle pieces, to circular florals and lightbulbs. We wanted to show innovation, fun and playfulness but in a very classical way. However, this was not the direction Spectrum was going for.
We went back to brainstorming stage and placed our focus on family trees, flying balloons and rocking horses. Orange and grey were set as primary colours for text and element applications. The remaining branding assets were left with a wider colour spectrum.
The family tree concept got approved and chosen as the final one. The logo symbolized a family heritage and apples reminded uniquiness of each child. Trademark was attractive for kids but overall design looked modern and professional. The wider colour spectrum showed not only colours but it got associated with brand’s aims, goals and services. The overall identity was sweet, family orientated and classy.