Pompery was born from the Pinterest generation of bride. Today’s so-called Pinterest brides pour over idealised images of the perfect wedding and endless boards illustrating what they want for their special day.
Pompery makes it easy for brides to realise their perfect wedding colour schemes by bringing together all the elements for the wedding table coordinated with invitations menus and on the day stationary. Everything from coloured glassware to table linens.
Tai Broadhurst – founder of Pompery – approached us to redesign his brand’s identity. The initial problem was the logo, as Pompery itself didn’t identify their offered services and it was unclear what it stood for.
We were asked to tweak the existing logo and develop an identity that was applicable to Pompery’s audience. Stationery, marketing and packaging materials had to be redesign as well in order to match the new style.
We started our work by analysing Pompery’s brand: aims, goals, target audience, competitors, existing brand’s assets and questioning all decisions made. As an outcome, we got a summary that helped us to make a branding plan.
We started with font and colour scheme selections that applied to Pompery’s target audience: light, feminine and modern. Neutral colour tones of dusty rose, light peach and cream with some calligraphy touches.
Once we had our guidelines ready we started working on the logo. We left word Pompery as the main focus and incorporated complimenting slogan’s that clearly stated what Pompery was about. Going further we designed matching stationery and packaging assets.
As a result, the overall brand identity showcased simplicity, innovation and feminine luxury that perfectly applied to Pompery’s target audience and easily transmitted their aims and goals.