We were hired to create a distinctive branding experience for Haan. It had to be minimal, modern and present Haan’s main goal – smart shopping. HAAN is an online platform that sells custom made premium apparel. Founded by real women, for real women. We were asked to define their brand identity, create a logo, present potential colour schemes and find complimentary typography. In addition to this – develop their “unboxing experience” and design packaging assets that matched Haan’s identity.
Service: Brand Identity