Karen, the founder and owner of Karen Gourmandises is a member and juror of “The Academy of Chocolate” in London. She shares her passion and travels through exotic territories to discover real chocolate. Karen approached us to create an elegant brand identity for her chocolate deli – Karen Gourmandises. It had to be simple, minimal and reflect offered services. The brief was to combine Karen’s initials and design some sort of icon that would slot into the logo but could be used on its own for various marketing and packaging purposes.